ASPA Digital, part of the office of the Assistant Secretary for Public Affairs (ASPA), leads the development and review of HHS Web content, social media, and supporting technologies. The division also recommends and implements digital information policy, standards, guidance, and tools for the Department, as indicated in 70 FR 61621.
The ASPA Digital staff provides expert consultation on best practices in digital communications, including:
- Federal Digital Communications Policies and Standards
- Social Media
- Governance
- Plain Language
- Usability
- Analytics
- Search Engine Optimization
- Information Architecture and Tools
- Privacy and Security
The division manages HHS.gov, the HHS Intranet and several Department priority and cross-federal topical websites, including FoodSafety.gov and StopBullying.gov. It also manages the Department marketing channels including social media and email newsletters.
HHS Digital Council
HHS manages its Digital Communications activities through a Digital Council, led by the Digital Communications Division and comprising representatives of HHS Operating and Staff Divisions. ASPA Digital works with the HHS Digital Council to develop Department Digital Communications policies, standards, and guidance. The Council operates as an exchange of best practices and lessons learned to ensure quality, efficiency, and user focus in communications and operations.
